Published: August 2020
Personal Data Processing
What is personal data
Personal data means any information relating to an identified or identifiable natural person, such as for instance your contact information, your order data or your product data.
General principles for personal data processing
FYSIK adhere to the following principles when processing your personal data:
we will only collect personal data for specified, explicit and legitimate purposes;
will not collect personal data beyond what is necessary to accomplish those purposes;
we will not use personal data for purposes other than that for which the data was collected, except as stated herein, or with prior consent;
we will not transfer personal data to third parties, except as stated herein, or with prior consent;
we will do our best to ensure that information is up to date by encouraging you to verify your personal data periodically;
we will maintain appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access and against all other unlawful forms of processing; and
except when stated herein, we will not store personal data longer than is necessary to accomplish the purpose for which the data were collected or for which they are further processed, or as is required by law.
Personal data we collect and process
When you engage with FYSIK via various channels, including our websites, dealers and customer support, we collect and process your personal data. The personal data that we collect and process can be categorised as follows:
Your personal details, such as your name, e-mail address, physical address (if provided), phone number (if provided), IP address, in some cases geo location and language.
Your purchase information, such as your personal details as specified above, company name (if provided), your delivery information, such as delivery address, if different from physical address, your order information, such as product name, quantity, product name, stock keeping unit no. and product serial no., quantity, date of purchase and dealer information, your payment information, such as credit card or similar payment information and friend referral (if applicable).
Your use information, such as your personal details as specified above, including product serial number(s), stock keeping unit no., product type, date, etc.
Requests for customer support assistance, containing your personal details, as specified above, product serial number, product warranty information, place of purchase and other relevant information, which FYSIK may inquire in order to proceed with your request.
Information provided when completing surveys, questionnaires and feedback forms, such as your personal details, as specified above, your FYSIK product warranty ID, place of purchase, your feedback on your use of FYSIK product(s) and evaluation of the same, your location information.
User-generated content you post on social media in accordance with the User Generated Content License Terms such as images or if you provide us with other personal data (such as location information or other identifying information).
How we use your personal data
We only collect and process personal data, if at least one of the below mentioned purposes applies:
We provide you with customized information on news, events, competitions and similar marketing content related to FYSIK, its products and products made in collaboration with third parties. Our processing in this regard will be based on your consent thereto.
We handle your purchase orders, complete purchase transactions, ensure delivery of purchased product(s), handle possible returns. Our processing is necessary for the performance of a contract, to which you are a party.
We provide you with customer support, handle your requests or complaints and provide you with product warranty support. Our processing is necessary for the performance of a contract, to which you are a party.
We ensure better customer experience by providing you with personal benefits, such as discounts or customized offers based on previous purchases and possible friend referrals. Our processing in this regard will be based on your consent thereto.
We collect you feedback regarding your use of FYSIK products by inviting you to complete surveys, questionnaires or feedback forms. Our processing in this regard will be based on your consent thereto.
We collect the user-generated content you post on social media in accordance with the User Generated Content License Terms such as images or if you provide us with other personal data (such as location information or other identifying information).
Accordingly, some of your personal data is collected and processed in order for us to fulfil our contractual obligations to you, for instance, when you purchase our products, contact our customer support or claim warranty. Should you choose not to provide us with the requested and necessary personal data in this regard, we might not be able to fully satisfy your request.
Our disclosure of your personal data to third parties
We may disclose your personal data to third parties to the extent required by law, court order or a decision rendered by a competent public authority and for the purpose of law enforcement. In addition, we may share your personal data with the following third parties:
Our group companies and authorized FYSIK dealers in order to deliver products and services to you, to ensure a consistent level of service across our products and services, to enhance our products, services and your customer experience.
Third party vendors carrying out services on our behalf, including billing, sales, marketing, IT support, advertising, analytics, research, customer support, product service support, shipping and purchase order fulfilment, data storage, validation, security, fraud prevention, payment processing, and legal services. Such third-party vendors have access to perform these services but are prohibited from using your personal data for other purposes.
Third parties in the event of any merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Bang & Olufsen Group's assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
Other third parties subject to your consent.
When we disclose your personal data to a third party, we take all reasonable steps to ensure that those third parties are bound by confidentiality and privacy obligations with respect to the protection of your personal data. The disclosure is conducted in compliance with legal requirements, including entering into data processing agreements with the relevant third parties, to ensure that personal data is only processed in accordance with our instructions, applicable law and regulations and for the purpose specified by us and to ensure adequate security measures.
Retention of your personal data
We keep your information for no longer than necessary for the purposes for which it is collected. The length of time for which we retain information depends on the purposes for which we collected and use it.
Personal data related to your purchase and product warranty information is kept and processed for a period of either five (5) years from the date of purchase, or one (1) year following the expiry of your warranty, whichever is the latest,or if such data is legitimately processed for other purposes, such as providing you with personal benefits or customized direct marketing upon your consent or for pursuing our legal claims, where maintaining such information is considered necessary.
Personal data related to our provision of direct marketing to you is kept and processed for a period of maximum three (3) years from the date you last have been active in opening our marketing communication or otherwise indicated interest in such communication.
Personal data related to your use of your FYSIK products is kept and processed for a period of five (5) years from the first use day of the given product, unless such data is legitimately processed for other purposes, such as providing you with personal benefits or customized direct marketing upon your consent or for pursuing our legal claims, where maintaining such information is considered necessary.
Personal data related to our provision of personal benefits to you is kept and processed for a period of five (5) years from the date of your last purchase of FYSIK product. Personal data related to your feedback on our products and services is kept and processed for a period of two (2) years from the completion date of the given survey, questionnaire of feedback form.
Relevant personal information will be deleted after expiry of the above-mentioned periods, unless such data legitimately can be kept and processed for other processing purposes, which we have legal basis for.
A cookie is a small text file that is placed on your computer or mobile device when you visit a site, that enables us to: (1) recognize your computer; (2) store your preferences and settings; (3) understand the web pages of FYSIK you have visited; (4), enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (5) perform searches and analytics; and (6) assist with security and administrative functions. Some cookies are placed in your browser cache while those associated with Flash technologies are stored with your Adobe Flash Player files.
Pixels are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email that are designed to: (1) collect usage information like ad impressions or clicks and e-mail open rates; (2) measure popularity of the advertising; and (3) access user cookies.
As we adopt additional technologies, we may also gather information through other methods.
Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser for more information. You can also manage the use of Flash technologies, including flash cookies and local storage objects with the Flash management tools available at Adobe's website. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings on our website.
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